Index / Xose

The following page presents the portfolio of Xose Rodríguez, offering an overview of her creative work from 2021 to the present. The selection has been curated according to her own criteria, highlighting the projects that best define her creative approach. You may not agree with this order, but since it is her portfolio, that doesn't really matter. This edition is current and valid as of Sept, 2025.

01. About

Xose Rodríguez. Creative Director at Jungle¹. Co-founder and Creative Director at Capitalism². Teacher at The Atomic Garden³. Previously Art Director at PS21⁴ for 4 years. Previously Freelance Graphic Designer. Previously Waiter. Previously Painter. Previously Cook. Previously Warehouse Worker. Previously Carpenter. My ideas have been featured in the Financial Times, The Guardian, Vogue, GQ or Dezeen, and recognised at Cannes Lions, The One Show, El Sol Festival, ADCE, Premios Eficacia or CdeC. Named by Forbes as one of the Top 100 Creatives in Business.

02. The Work

Worten, The Unfluencer Deal2.1

lavanguardia.com2.1.1
contagious.com2.1.2

Líbero, The Dirtiest Cup2.2

theguardian.com2.2.1
thedirtiestcup.com2.2.2

Jungle, Business to your Ears2.3

forbes.es2.3.1
annualreport2024.wejungle.com2.3.2

Capitalism, Tag Tee2.4

25gramos.com2.4.1
tagtee.capitalismtheweb.com2.4.2

KFC, Fries Compensation2.5

reasonwhy.es2.5.1
contagious.com2.5.2

Pepsi, Pepsi Ring2.6

vogue.es2.6.1
elperiodico.com2.6.2

Capitalism, The Uncomfortable2.7

dezeen.com2.7.1
theuncomfortable.capital2.7.2

KFC, Breaded Cars2.8

20minutos.es2.8.1
contagious.com2.8.2

Jungle, Jungle Carrier2.9

highxtar.com2.9.1
junglecarrier.com2.9.2

Capitalism, The Real Mystery Box2.10

tiktok.com2.10.1
therealmysterybox.capitalismtheweb.com2.10.2

Brandless, Doritos2.11

marketingdirecto.com2.11.1
elle.com2.11.2

TRX, Personal Project2.12

somoscomarca.es2.12.1
trx.gal2.12.2

Jungle, Jungle compra Liquid2.13

marketingdirecto.com2.13.1
junglecompraliquidlab.com2.13.2

03. Shop

Url T-Shirt — Buy Now3.1

Url T-Shirt

04. Recognitions

Forbes4.1

Top 100 Creatives in Business, 20254.1.1

Cannes Lions⁵4.2

Bronze, Social & Influencer, Breaded Cars, 20224.2.1
Shortlist, Direct, Fries Compensation, 20254.2.2
Shortlist, Creative Data, Fries Compensation, 20254.2.3
Shortlist , Design, The Dirtiest Cup, 20234.2.4
Shortlist , Design, The Dirtiest Cup, 20234.2.5
Shortlist, PR, The Dirtiest Cup, 20234.2.6
Shortlist, Direct, Breaded Cars, 20224.2.7
Shortlist, Direct, Breaded Cars, 20224.2.8

The One Show⁶4.3

Shortlist, Product Design, Jungle Carrier, 20254.3.1
Shortlist, Direct & Online, Fries Compensation, KFC, 20254.3.2
Shortlist, Direct Marketing, Fries Compensation, KFC, 20254.3.3

El Sol Festival⁷4.4

Agency of the Year, PS21, 20254.4.1
Independent Agency of the Year, PS21, 20254.4.2
Gold, Brand Experience, Fries Compensation, 20254.4.3
Gold, Brand Experience, The Unfluencer Deal, 20244.4.4
Gold, Digital & Mobile, The Unfluencer Deal, 20244.4.5
Gold, Social, Breaded Cars, 20224.4.6
Gold, PR, Breaded Cars, 20224.4.7
Gold, Innovation, Breaded Cars, 20224.4.8
Gold, PR, Breaded Cars, 20224.4.9
Silver, Digital & Mobile, Fries Compensation, 20254.4.10
Silver, Outdoor, Breaded Cars, 20224.4.11
Silver, Social, Breaded Cars, 20224.4.12
Bronze, Digital, Pepsi Ring, 20254.4.13
Bronze, Digital, Fries Compensation, 20254.4.14
Bronze, Digital, Fries Compensation, 20254.4.15
Bronze, PR, The Dirtiest Cup, 20234.4.16
Bronze, Design, The Dirtiest Cup, 20234.4.17
Shortlist, PR, Jungle Carrier, Jungle, 20254.4.18
Shortlist, PR, Jungle Carrier, Jungle, 20254.4.19
Shortlist, Innovation, Fries Compensation, KFC, 20254.4.20
Shortlist, Media, Fries Compensation, KFC, 20254.4.21
Shortlist, Media, The Unfluencer Deal, Worten, 20244.4.22
Shortlist, Out of Home, Brandless Billboard, Doritos, 20234.4.23

Club de Creatividad⁸4.5

Gold, Ideas, Fries Compensation, 20254.5.1
Gold, Craft, Fries Compensation, 20254.5.2
Gold, Ideas, Breaded Cars, 20234.5.3
Gold, Craft, Breaded Cars, 20234.5.4
Gold, Strategy, Breaded Cars, 20234.5.5
Gold, Innovation, Breaded Cars, 20234.5.6
Silver, Media, Fries Compensation, 20254.5.7
Silver, Ideas, The Unfluencer Deal, 20244.5.8
Silver, Craft, The Unfluencer Deal, 20244.5.9
Bronze, Strategy, Fries Compensation, 20254.5.10
Bronze, Innovation, Fries Compensation, 20254.5.11
Bronze, Craft, Fries Compensation, 20254.5.12
Merit, Strategy, Fries Compensation, 20254.5.13
Merit, Craft, Fries Compensation, 20254.5.14
Merit, Craft, The Dirtiest Cup, 20234.5.15
Merit, Ideas, The Dirtiest Cup, 20234.5.16
Merit, Innovation, The Dirtiest Cup, 20234.5.17

El Ojo de Iberoamérica⁹4.6

Gold, PR, Breaded Cars, 20224.6.1
Silver, Effectiveness, Breaded Cars, 20224.6.2
Silver, Digital & Social, Breaded Cars, 20224.6.3

Effie Awards (Spain)¹⁰4.7

Creative Agency of The Year, PS21, 20244.7.1
Creative Agency of The Year, PS21, 20234.7.2
Creative Agency of The Year, PS21, 20224.7.3
Silver, Low Budget Campaign, The Unfluencer Deal, 20244.7.4
Shortlist, Budget Campaign, Breaded Cars, 20224.7.5
Shortlist, Most Innovative Strategy, Breaded Cars, 20224.7.6
Shortlist, Best Tactical Action, Our Carbon Footprint, 20224.7.7
Shortlist, Best Social Purpose Demonstration, Our Carbon Footprint, 20224.7.8
Shortlist, Integrated Campaign, Salud Financiera, 20224.7.9
Shortlist, Launch Campaign, Salud Financiera, 20224.7.10

Art Directors Club Europe¹¹4.8

Bronze, Brand Experience, Breaded Cars, 20234.8.1

JCDecaux¹²4.9

Gold, Outdoor, Breaded Cars, 20224.9.1
Silver, Visual Execution, Brandless, 20234.9.2

Genio¹³4.10

Grand Prix, Best Idea, Breaded Cars, 20234.10.1
Innovation in Social & Influencer, The Unfluencer Deal, 20244.10.2

Best Awards¹⁴4.11

Gold, Activation, Pepsi Ring, Pepsi, 20254.11.1
Gold, Activation, Fries Compensation, KFC, 20254.11.2

05. Utilities

Google Translate5.1

translate.google.com5.1.1

Gmail5.2

mail.google.com5.2.1

WhatsApp5.3

whatsapp.com5.3.1

06. Contact

Phone6.1

+346487002936.1.1

E-Mail6.2

hola@xosema.com6.2.1

LinkedIn6.3

linkedin.com6.3.1

Instagram6.4

instagram.com6.4.1

¹ Jungle. Ecosystem of creative companies merging strategy, design, communication, and technology. Applies creativity across the entire value chain.
² Capitalism. Creative collective that turns the paradoxes of modern society into business.
³ The Atomic Garden. An advertising school in Madrid that operates like a real agency to teach creativity, strategy, and marketing.
⁴ PS21. Independent agency in Madrid, part of Jungle, driving business transformation through strategic creativity.
⁵ Cannes Lions. Annual festival in Cannes honoring excellence in advertising and communications.
⁶ The One Show. Global awards by The One Club for Creativity for outstanding ideas in advertising, design, and digital.
⁷ El Sol Festival. Ibero‑American festival in Spain celebrating creative excellence.
⁸ Club de Creatividad. Spain's creative club and national awards (C de C) showcasing the best Spanish advertising ideas.
⁹ El Ojo de Iberoamérica. Latin American festival recognizing creativity across the Ibero‑American region.
¹⁰ Effie Awards (Spain). Spanish Effies honoring effective marketing and communications.
¹¹ Art Directors Club Europe. ADCE Awards celebrating European creativity in design and advertising.
¹² JCDecaux. Out‑of‑home awards recognizing excellence in outdoor creative and execution.
¹³ Genio. Spanish awards for innovation and ideas in communication and marketing.
¹⁴ Best Awards. Spanish marketing awards that recognize exceptional work in specific sectors, such as food, retail, and beauty.

Xose Rodríguez