Index

The following page present the portfolio of Xose Rodríguez, offering an overview of some projects he has been part of between 2021 and the present. The selection is arranged according to what he considered most relevant, highlighting the pieces that best reflect his creative approach. You may not agree with this order, but that is part of the point. This edition is valid and updated as of August 19, 2025.

01. About

Xose Rodríguez. Creative Director at Jungle¹. Previously Art Director at PS21² for 4 years. Previously Freelance Graphic Designer. Previously Waiter. Previously Painter. Previously Cook. Previously Warehouse Worker. Previously Carpenter. My ideas have been featured in the Financial Times, The Guardian, Vogue, GQ or Dezeen, and recognised at Cannes Lions, The One Show, El Sol Festival, ADCE, Premios Eficacia or CdeC. Named by Forbes as one of the Top 100 Creatives in Business.

02. The Work

Worten, The Unfluencer Deal2.1

lavanguardia.com2.1.1
contagious.com2.1.2

Líbero, The Dirtiest Cup2.2

theguardian.com2.2.1
thedirtiestcup.com2.2.2

Jungle, Business to your Ears2.3

forbes.es2.3.1
annualreport2024.wejungle.com2.3.2

Capitalism, Tag Tee2.4

25gramos.com2.4.1
tagtee.capitalismtheweb.com2.4.2

KFC, Fries Compensation2.5

reasonwhy.es2.5.1
contagious.com2.5.2

Pepsi, Pepsi Ring2.6

vogue.es2.6.1
elperiodico.com2.6.2

Capitalism, The Uncomfortable2.7

dezeen.com2.7.1
theuncomfortable.capital2.7.2

KFC, Breaded Cars2.8

20minutos.es2.8.1
contagious.com2.8.2

Jungle, Jungle Carrier2.9

highxtar.com2.9.1
junglecarrier.com2.9.2

Capitalism, The Real Mystery Box2.10

tiktok.com2.10.1
therealmysterybox.capitalismtheweb.com2.10.2

Brandless, Doritos2.11

marketingdirecto.com2.11.1
elle.com2.11.2

Jungle, Jungle compra Liquid2.12

marketingdirecto.com2.12.1
junglecompraliquidlab.com2.12.2

TRX, Personal Project2.13

somoscomarca.es2.13.1
valdeorrasdecerca.com2.13.2

03. Shop

Url T-Shirt3.1

Url T-Shirt

Buy Now3.1.1

04. Recognitions

Forbes4.1

Top 100 Creatives in Business, 20254.1.1

Cannes Lions³4.2

Bronze, Social & Influencer, Breaded Cars, 20224.2.1
Shortlist, Direct, Fries Compensation, 20254.2.2
Shortlist, Creative Data, Fries Compensation, 20254.2.3
Shortlist , Design, The Dirtiest Cup, 20234.2.4
Shortlist , Design, The Dirtiest Cup, 20234.2.5
Shortlist, PR, The Dirtiest Cup, 20234.2.6
Shortlist, Direct, Breaded Cars, 20224.2.7
Shortlist, Direct, Breaded Cars, 20224.2.8

The One Show⁴4.3

Shortlist, Product Design, Jungle Carrier, 20254.3.1

El Sol Festival⁵4.4

Agency of the Year, PS21, 20254.4.1
Independent Agency of the Year, PS21, 20254.4.2
Gold, Brand Experience, Fries Compensation, 20254.4.3
Gold, Brand Experience, The Unfluencer Deal, 20244.4.4
Gold, Digital & Mobile, The Unfluencer Deal, 20244.4.5
Gold, Social, Breaded Cars, 20224.4.6
Gold, PR, Breaded Cars, 20224.4.7
Gold, Innovation, Breaded Cars, 20224.4.8
Gold, PR, Breaded Cars, 20224.4.9
Silver, Digital & Mobile, Fries Compensation, 20254.4.10
Silver, Outdoor, Breaded Cars, 20224.4.11
Silver, Social, Breaded Cars, 20224.4.12
Bronze, Digital, Brand Experience, 20254.4.13
Bronze, Digital, Brand Experience, 20254.4.14
Bronze, PR, The Dirtiest Cup, 20234.4.15
Bronze, Design, The Dirtiest Cup, 20234.4.16
Shortlist, PR, Jungle Carrier, 20254.4.17
Shortlist, PR, Jungle Carrier, 20254.4.18
Shortlist, Outdoor, Brandless, 20234.4.19

Club de Creatividad⁶4.5

Gold, Ideas, Fries Compensation, 20254.5.1
Gold, Craft, Fries Compensation, 20254.5.2
Gold, Ideas, Breaded Cars, 20234.5.3
Gold, Craft, Breaded Cars, 20234.5.4
Gold, Strategy, Breaded Cars, 20234.5.5
Gold, Innovation, Breaded Cars, 20234.5.6
Silver, Media, Fries Compensation, 20254.5.7
Silver, Ideas, The Unfluencer Deal, 20244.5.8
Silver, Craft, The Unfluencer Deal, 20244.5.9
Bronze, Strategy, Fries Compensation, 20254.5.10
Bronze, Innovation, Fries Compensation, 20254.5.11
Bronze, Craft, Fries Compensation, 20254.5.12
Merit, Strategy, Fries Compensation, 20254.5.13
Merit, Craft, Fries Compensation, 20254.5.14
Merit, Craft, The Dirtiest Cup, 20234.5.15
Merit, Ideas, The Dirtiest Cup, 20234.5.16
Merit, Innovation, The Dirtiest Cup, 20234.5.17

El Ojo de Iberoamérica⁷4.6

Gold, PR, Breaded Cars, 20224.6.1
Silver, Effectiveness, Breaded Cars, 20224.6.2
Silver, Digital & Social, Breaded Cars, 20224.6.3

Effie Awards (Spain)⁸4.7

Creative Agency of The Year, PS21, 20244.7.1
Creative Agency of The Year, PS21, 20234.7.2
Creative Agency of The Year, PS21, 20224.7.3
Silver, Low Budget Campaign, The Unfluencer Deal, 20244.7.4
Shortlist, Disruptive Strategy, The Dirtiest Cup, 20234.7.5
Shortlist, Low Budget Campaign, The Dirtiest Cup, 20234.7.6
Shortlist, Integrated Campaign, Salud Financiera, 20224.7.7
Shortlist, Launch Campaign, Salud Financiera, 20224.7.8
Shortlist, Social Purpose, Our Real Footprint, 20224.7.9
Shortlist, Social Purpose, Our Real Footprint, 20224.7.10
Shortlist, Disruptive Strategy, Breaded Cars, 20224.7.11
Shortlist, Low Budget Campaign, Breaded Cars, 20224.7.12

Art Directors Club Europe⁹4.8

Bronze, Brand Experience, Breaded Cars, 20234.8.1
Shortlist, Brand Experience / PR, Breaded Cars, 20234.8.2

JCDecaux¹⁰4.9

Gold, Outdoor, Breaded Cars, 20224.9.1
Silver, Visual Execution, Brandless, 20234.9.2

Genio¹¹4.10

Grand Prix, Best Idea, Breaded Cars, 20234.10.1
Innovation in Social & Influencer, The Unfluencer Deal, 20244.10.2

05. Utilities

Google Translate5.1

translate.google.com5.1.1

Gmail5.2

mail.google.com5.2.1

Whatsapp5.3

whatsapp.com5.3.1

06. Contact

Phone6.1

+346487002936.1.1

E-Mail6.2

hola@xosema.com6.2.1

LinkedIn6.3

linkedin.com6.3.1

Instagram6.4

instagram.com6.4.1

¹ Jungle. Ecosystem of creative companies merging strategy, design, communication, and technology. Applies creativity across the entire value chain.
² PS21. Independent agency in Madrid, part of Jungle, driving business transformation through strategic creativity.
³ Cannes Lions. Annual festival in Cannes honoring excellence in advertising and communications.
⁴ The One Show. Global awards by The One Club for Creativity for outstanding ideas in advertising, design, and digital.
⁵ El Sol Festival. Ibero‑American festival in Spain celebrating creative excellence.
⁶ Club de Creatividad. Spain’s creative club and national awards (C de C) showcasing the best Spanish advertising ideas.
⁷ El Ojo de Iberoamérica. Latin American festival recognizing creativity across the Ibero‑American region.
⁸ Effie Awards (Spain). Spanish Effies honoring effective marketing and communications.
⁹ Art Directors Club Europe. ADCE Awards celebrating European creativity in design and advertising.
¹⁰ JCDecaux. Out‑of‑home awards recognizing excellence in outdoor creative and execution.
¹¹ Genio. Spanish awards for innovation and ideas in communication and marketing.